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About Us

About Us

Pensacola Riders—Experience a Family-Run Harley-Davidson® Difference

Just a scenic ride away, Tallahassee Harley-Davidson® delivers transparent deals, award-winning service, and a community that rides together.

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Family-Owned. Rider-Focused. Community-Driven.

More than a dealership—Tallahassee Harley-Davidson® is your regional riding family. Since expanding the Lytle legacy from Gainesville in 2020, our values of integrity, passion, and personalized service have only grown. Less than two hours from Pensacola, we welcome riders seeking genuine relationships—not just transactions.

We’ve proudly served Florida’s capital city and the Panhandle since 2020. Our heritage, beginning with Gainesville Harley-Davidson®—built over 30 years by Ray and Gail Lytle—rests on community involvement and a true love for riding. Today, that same philosophy drives us: creating “Customers for Life.”

At THD, a Harley-Davidson® is more than a bike—it’s identity, freedom, and community. Walk in and meet a team who rides the lifestyle and shares your passion for the open road.

Community Commitment

From charity rides to meaningful partnerships, we fuel more than motorcycles—we empower communities. Pensacola riders are invited to join in—through collaborative rides, local events, and shared giving.

As a family-owned dealership, Paul and Kevin bring hands-on care to every customer experience. We proudly support organizations like:

  • Local Humane Societies

  • Make-A-Wish Foundation

  • Honor Flight

  • Veterans of Foreign Wars

  • American Legion

  • Buffalo Soldiers

  • Sleep in Heavenly Peace

  • Toys for Tots

  • Combat Veterans Motorcycle Association

  • Big Bend Hospice

From fundraising rides to community outreach, we make an impact on and off the road—and Pensacola riders are invited to be part of this legacy.

Why Riders Choose Tallahassee Harley-Davidson®

Award-Winning Excellence

Proud 2024 Gold Premier Service Award winner—your bike gets top-tier care. Pensacola riders know the best service is worth the ride.

Transparent & Fair Pricing

No hidden fees, no dealer markups—just clear, upfront pricing appreciated by riders across North Florida.

Unmatched Selection

One of the largest inventories in the Panhandle, South Georgia, and North Florida. Don’t see your dream Harley? We’ll find it through our dealer network.

Performance & Customization

From routine maintenance to Screamin’ Eagle® builds (131"/135"), our dyno tuning and service teams deliver power and reliability. Pensacola riders come to us for results that stand out.

New Rider Support

Our H-D® Riding Academy has empowered hundreds of new riders—with many from Pensacola earning their license and confidence here.

Customer-First Experience

Friendly. Transparent. Expert. That’s our promise. Pensacola riders frequently say—“They treat me like family, not just a sale.”

Over 5 Years Strong – Built, Not Bought!

We’re proud to serve the Tallahassee riding community and beyond. Just a short ride from Pensacola, you’ll find out why more and more Flora-bama riders choose Tallahassee Harley-Davidson®.

Join Us in the Tallahassee Rider Family!

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Schedule a test ride           Browse bikes          Book service & customization           Enroll in Rider's Academy

A short, scenic ride from Pensacola gets you into a truly rider-first Harley® experience.

At the heart of it all, we simply love motorcycles. We bleed Harley-Davidson® orange and black, but no matter what you ride or where you are in your journey, you’ll always find a place with us. From seasoned riders to those just getting started, we welcome you to stop in, grab a drink, and talk bikes, and whether you call Tallahassee home or are just passing through, you’ll always find a warm smile, good conversation, and a team ready to help you chase your own version of freedom.

— Kevin Lytle, President & Owner