850-205-4294
About Us

About Us

Panama City Beach Riders—Discover a Family-Run Harley-Davidson® Difference

Just a highway ride away, Tallahassee Harley-Davidson® delivers passionate service, transparent deals, and a community that rides together.

Plan Your Visit                         Browse Inventory                          Book Service

Family-Owned. Rider-Focused. Community-Driven.

More than a dealership—Tallahassee Harley-Davidson® is your regional riding family. Since expanding the Lytle legacy from Gainesville in 2020, we’ve upheld decades of integrity, passion, and personal service. A short ride from Panama City Beach, we welcome riders seeking genuine care, not just transactions.

Tallahassee Harley-Davidson® has proudly served Florida’s capital city and the surrounding Panhandle since 2020. Our roots go back over 30 years through Gainesville Harley-Davidson®, built by Ray and Gail Lytle with a foundation of integrity, community involvement, and a love of riding. Today, that same philosophy—treating every rider like family and creating “Customers for Life”—drives everything we do.

At THD, we know a Harley-Davidson® is more than a motorcycle—it’s freedom, identity, and community. From the moment you walk through our doors, you’ll find a welcoming team of riders who live the lifestyle, understand your passion, and share your love of the open road.

Community Commitment

From charity rides to community partnerships, we fuel more than motorcycles—we empower neighborhoods. Panama City Beach riders are invited to join our mission—whether through collaborations or co-hosting local events.

As a family-owned dealership, Paul and Kevin are hands-on owners, ensuring that every customer receives a genuine Harley-Davidson® experience. We’re proud to support organizations such as:

  • Local Humane Societies

  • Make-A-Wish Foundation

  • Honor Flight

  • Veterans of Foreign Wars

  • American Legion

  • Buffalo Soldiers

  • Sleep in Heavenly Peace

  • Toys for Tots

  • Combat Veterans Motorcycle Association

  • Big Bend Hospice

From charity rides to fundraising events, we deliver real impact both on and off the road. Panama City Beach riders are more than welcome—they’re part of our legacy of giving back and building community.

Why Riders Choose Tallahassee Harley-Davidson®

Award-Winning Excellence

We are proud recipients of the 2024 Gold Premier Service Award, recognized for best-in-class service and expert care. Riders from Panama City Beach make the trip because they know their bikes are in expert hands.

Transparent & Fair Pricing

No hidden fees or dealer markup—every bike displays a clear, honest price. Panama City Beach customers appreciate that what they see is what they get.

Unmatched Selection

Our inventory spans new and pre-owned models across the Panhandle, South Georgia, and North Florida. If we don’t have your dream bike, we’ll find it through our dealer network—so you never settle.

Performance & Customization

From routine maintenance to full-blown Screamin’ Eagle® 131" or 135" stage builds, our service department and Dyno Tuning facility deliver precision and power. Riders from PCB trust us for real results.

New Rider Support

Through the H-D® Riding Academy, we’ve launched hundreds of confident bikers. Many Panama City Beach newcomers started their journey with us before hitting the road.

Customer-First Experience

Friendly, knowledgeable, transparent—our staff treats every rider like family. Panama City Beach visitors say the difference is clear—it’s the personal touch that matters.

Over 5 Years Strong – Built, Not Bought!

We’re proud to serve the Tallahassee riding community and beyond. Just a short ride from Panama City Beach, you’ll find out why more and more gulf coast riders choose Tallahassee Harley-Davidson®.

Join Us in the Tallahassee Rider Family!

Click any of the buttons below!

Schedule a test ride           Browse bikes          Book service & customization           Enroll in Rider's Academy

Just 90 minutes north of Panama City Beach—with easy highway access and a ride-in-style invitation waiting.

At the heart of it all, we simply love motorcycles. We bleed Harley-Davidson® orange and black, but no matter what you ride or where you are in your journey, you’ll always find a place with us. From seasoned riders to those just getting started, we welcome you to stop in, grab a drink, and talk bikes, and whether you call Tallahassee home or are just passing through, you’ll always find a warm smile, good conversation, and a team ready to help you chase your own version of freedom.

— Kevin Lytle, President & Owner